Privacy Policy

Last updated: 4 August 2025

Introduction

This privacy notice explains how Your Best Self (“we,” “us,” “our”) collects, uses, stores, and protects your personal information when you use our website or contact us. We are committed to safeguarding your privacy and fulfilling our obligations under the Data Protection Act 2018 and the UK GDPR.

If you have any questions, please contact us at: admin@your-best-self.co.uk

By using this website or our services, you confirm you are at least 16 years old. If you are aged 16–17, please read this policy carefully and discuss it with a parent or guardian if you wish. If you are under 16, please do not use our website or services.

1. Data We Collect

We may collect, store, and use the following types of personal data:

  • Identity Data: Name

  • Contact Data: Email address

  • Technical Data: IP address, browser type, time zone setting, device type, operating system, and other technology on the devices you use (collected automatically via analytics)

  • Usage Data: Information on how you use our website and services

  • Marketing Data: Preferences for receiving newsletters and other communications

We do not collect payment data or special category data (such as health, ethnicity, beliefs, or data about criminal convictions).

2. How We Collect Your Personal Data

  • Direct interactions: When you fill in contact or booking forms, subscribe to newsletters, or communicate with us via email.

  • Automated technologies: When you interact with our website, we use analytics tools (e.g., Framer Analytics, Google Analytics) and cookies to collect Technical and Usage Data.

  • Third parties: We may receive anonymised or aggregated usage data from third-party web analytics or email marketing platforms.

3. How We Use Your Personal Data

We use your data where the law allows. Most commonly, we use your data:

  • To provide and manage services: Respond to enquiries, bookings, or requests.

  • To send newsletters or communications: If you opt in.

  • To improve our website and understand user behaviour: Using analytics and cookies.

  • To comply with legal and regulatory requirements.

  • We do not use your data for profiling or automated decision making.

4. Lawful Basis for Processing

  • We process your personal data based on:

  • Performance of a contract: Providing services you request or responding to your enquiries.

  • Consent: Sending newsletters or marketing, or collecting analytics data via cookies (you can opt out at any time).

  • Legitimate interests: To operate and improve our website, manage business processes, and protect legal rights.

  • Legal obligation: As required by UK law or legitimate regulatory requests.

5. Safeguards for Clients Aged 16–17

  • We use age-appropriate language in all privacy notices.

  • If you are 16 or 17, we encourage you to review this policy with a parent or guardian for clarity and transparency.

  • We use your data only for the stated purposes and do not profile, market, or share your data in ways that would put your rights or interests at risk.

  • For any service or data use that relies on "consent" (such as newsletters or analytics cookies), your explicit consent will be requested, and you can withdraw it at any time.

  • For any concerns, you can contact us or the UK Information Commissioner’s Office (see section 10).

6. Disclosures of Your Data

  • We may share your data with:

  • Service providers and third parties: Email platforms, analytics providers (e.g., Google Analytics), and booking/scheduling software. Third-party providers may transfer/process your data outside the UK/EEA, in which case we require adequate safeguards as per UK law.

  • Professional advisers or legal authorities: If legally required.

  • Other third parties: Only with your explicit consent or if necessary for the above purposes; your personal data is never sold.

7. Cookies and Analytics

  • We use cookies and analytics to:

  • Run and secure our website,

  • Remember your preferences,

  • Provide a better user experience,

  • Collect anonymous statistics on website use.

  • You can control cookies through your browser settings and opt out of analytics cookies. Please review our Cookie Policy [insert link if available] for additional details.

8. Data Security

  • We use technical and organisational security measures, including SSL encryption and restricted access, to protect your personal information against loss, misuse, or unauthorised access.

9. Data Retention

  • We only retain your personal data as long as necessary—

  • For the purposes it was collected,

  • To meet legal or tax requirements,

  • To resolve disputes or enforce contracts.

  • Data is securely deleted or anonymised once retention is no longer needed.

10. Your Rights

  • You have the right to:

  • Request access to your data

  • Request correction of any inaccurate or incomplete data

  • Request erasure of your data (in some circumstances)

  • Restrict or object to processing of your data (where processing is based on legitimate interest)

  • Withdraw consent for marketing or analytics at any time

  • Complain to the Information Commissioner’s Office (ICO): www.ico.org.uk

  • To exercise your rights, email: admin@your-best-self.co.uk

11. Third-Party Links

  • Our website may link to third-party sites. We are not responsible for their privacy statements. Please review their privacy policies.

12. Policy Changes

  • We may update this policy periodically. Changes will be posted here with the date of the update. Please check this page regularly.

13. Contact